With my collection now in storage, it makes life easier when people need to get at it for events and projects, so when the guys at Partizan got in touch about potentially ‘renting’ a few thousand tapes for a music video, I gladly obliged.
In truth, I had not heard anything from Ladyhawke since her hit “My Delirium”, which is down to pure ignorance on my behalf, but as soon as communication started from the creative people behind the video – Youth Hymns – I knew both my tapes and the song were in safe hands.
The video is now live for all to see and tapes aside, I think the track is incredible and the video compliments it so well. Genuine pop gold.
Somewhere between 1500 and 2000 tapes were sent down to Croydon for a day’s filming, and happy to report that no tapes were harmed in the making.